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EMPLOYER REPUTATION RESEARCH

What set one firm’s hiring experience apart

Across the Big Four, one firm consistently drew praise for keeping candidates informed. This competitive audit decoded exactly what else separated the top-tier employers from the rest.

Research deck prepared for the Chief People Officer
Bar chart comparing mention volume across competitors

COMPETITIVE VOLUME BENCHMARKING

RESEARCH SCOPE

Four firms. Two talent audiences.

The client needed to understand their market position against three primary competitors—both as a place to apply and a place to work. I engineered precision Brandwatch queries to separate candidate conversations from employee feedback, augmenting the data with manual, deep-dive qualitative analysis across Reddit and Glassdoor to map the actual human sentiment driving the metrics—because automated tools often miss the nuance of employee burnout.

What came through in the research.

Research lens
What the comparison showed
Candidates
One firm dominated positive sentiment through consistent hiring updates. Conversely, candidates discussing the other three firms cited prolonged silence, unclear next steps, and unresponsive recruiters as primary friction points.
Employees
Direct-manager support was a universal positive driver. However, some employees surfaced anxieties regarding job security post-leave. Notably, one firm generated significantly fewer burnout-related mentions than its peers.
Owned content
The benchmarking documented top posts, performance metrics, and recurring themes across all four firms.

The burnout finding reflects the volume of discussion in the research sample.

EXECUTIVE DELIVERABLE

One research deck for the Chief People Officer.

I synthesized the findings into a single, high-impact executive presentation detailing candidate friction, workplace vulnerabilities, and competitive content performance. The insights were directly presented to the client’s Chief People Officer to guide talent strategy.

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