REPUTATION INTELLIGENCE
The mapping controversy that started with one mention.
I established an early-warning monitor while mentions were still sparse. When the narrative peaked, my intelligence reports equipped the communications team to decide exactly which posts required a public response.
Executive reporting during peak activity
REAL-TIME VOLUME TRACKING
THE EARLY SIGNAL
One mention was enough to set up monitoring.
I detected a single social post speculating that a major mapping platform might reflect a proposed geographic name change. Given a previous naming controversy, this was a high-risk signal. Rather than waiting to see if mainstream press picked it up, I immediately architected a dedicated query and dashboard to track the narrative before it gained traction, alerting the communications team that a safety net was in place.
MONITORING TIMELINE
How the reporting changed as attention grew.
Establish a baseline
Set up the query and dashboard early, then shared the watch item with the team.
Report twice a day at peak activity
Delivered executive briefings summarizing volume spikes, core narrative themes, primary detractors, and high-engagement posts driving the controversy.
Follow the decline
Kept tracking the issue as conversation activity fell back toward its earlier level.